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Market Approach Strategy
This stage enables global assessment of our customers’ activities in order to define business and partnership opportunities in France.
Assessing the customer’s business
- markets – locations – international experience – references
Analyzing the customer’s products and services
- features – value added – innovation
Assessing business opportunities
- analyzing and defining the business potential: confirmation of a real business opportunity prior to move forward in the process – considering the importance of found business opportunities – optimizing the market approach (relevant partners, target customers)
- customized market survey: industry analysis related to dedicated products and services – competition analysis –market needs analysis
Product / Market Testing
- product / service sampling into the market during a specific period of time to get “pros and cons” information back
Innovation Partnership Strategy
- search of competitive clusters – study of partnership strategy to enhance innovation capacities –search of complementary skills to optimize R&D investment
